Put your brand where Tasmania is looking.

Pulse is Tasmania's #1 commercial news brand, read free by 400,000+ Tasmanians on our app, website and socials.

Talk to us See who reads Pulse

The stories that matter to Tasmanians.

When something happens in Tasmania, Pulse is where Tasmanians find out.
Every story here is one Tasmania stopped to read today. Your brand can sit right beside it.

BusinessAstor House hits the market with $4 million price expectationBusinessScallops, oysters and cheese: What's putting Tasmania on the menuSportSam Clifford and Melanie Daniels win snow-affected Point to PinnacleEntertainmentHenry Jones Art Prize hands $20,000 to two young artistsSportPoint to Pinnacle mountain course cancelled ahead of forecast snowCommunityTwo new giant sequoias planted at St David's Park for 100th yearHealthNew BreastScreen bus delayed until FebruaryThe LatestSnow and hail forecast for Tasmania as cold front moves inThe LatestTasmania 'not really for tourists', new tourism campaign saysHealthNurses' union backs commission of inquiry into Tasmania's health systemPropertyEx-Hurricanes batter Aiden Blizzard lists 4.8-acre Cradoc propertyEntertainmentDave Grohl dedicates song in Sydney to Beaconsfield miner Todd Russell
BusinessA final toast to Boag's: Worker pays $1,300 for last cartonEnvironmentNeil the Seal returns to south-east Tasmania for quiet six-week stayEnvironmentGovernment to trademark 'Neil the Seal' as new management plan unveiledCommunityFree sanitary products rolled out at four Tasmanian sport venuesThe LatestDog's injury leads Bellerive woman to $150,000 scratchie winBusinessBrand Tasmania to be absorbed into new tourism and creative entity next monthEntertainment1862 cricket painting returns to Tasmania after 20 years awayThe LatestTasmania beats Nassau, Taiwan to world's top island titleBusinessFirmus will pay 'whatever the cost is' for Tasmanian AI factory powerCommunityMen's support group grows to three Tasmanian bakeriesCommunityVinnies sees "more people than ever" seeking help in TasmaniaCommunityTasmania pauses to honour fallen service members on Remembrance Day
Live from pulsetasmania.com.au. Tap a story to read it.

Tasmania's #1 commercial news brand.

Independent EMRS polling asked 1,000 Tasmanians who they turn to for news. Among commercial outlets, Pulse leads on social, on web and app, and overall.

Preferred outlet on social

The outlet Tasmanians see in the feed

Pulse26%
Examiner7%
Mercury6%
Advocate5%

Nearly 4× the nearest commercial outlet

Preferred website and app

Where Tasmanians go for the full story

Pulse19%
Mercury11%
Examiner6%
Advocate4%

Ahead of every commercial masthead

Preferred news outlet

All platforms, total mentions

Pulse31%
Seven28%
Mercury17%
Examiner14%

#1 commercial brand overall

EMRS Tasmanian News Media Survey, June 2026. n=1,000, accurate to +/-3.1 percentage points. Ranked among commercial news outlets.

The Pulse Tasmania newsroom on Liverpool St, Hobart

Every corner of Tasmania.

From Smithton to St Helens, Burnie to Bruny, Tasmanians turn to Pulse for the news where they live.

87,566

comments and shares on Pulse posts in the last 30 days. Pulse was seen 1.7M times a day.

Every day, something someone saw on Pulse becomes the talk of the office, the pub and the dinner table. That is Tasmania talking, and your brand can be part of it.

Data from social media as of November 16, 2026.

400,000+ Tasmanians, every age.

A genuine whole-of-state audience. Whoever your customers are, they're already here.

What Tasmania saw on Pulse this week.

Our latest Instagram posts. Tap one to read the story.

Engaged Tasmanians, ready to spend.

Aged 40 and over
60%+
In full or part-time work
62%
Do the household grocery shopping
87%
Household income
$60k to $100k

Ipsos iris online measurement, Pulse Tasmania, May 2026.

Social for reach.
The website and app for depth.

Two places Tasmanians find Pulse, used in two different ways. Run on one, or both.

284K+
Facebook and Instagram followers

Where Tasmania hears it first.

When a story breaks, Pulse is the post that gets shared, commented on and sent to the group chat.

Facebook, 61% women, skews 35+
184,130
Instagram, 55% women, skews under 35
100,401
Engagements, last 30 days
629K
190K+
monthly readers of pulsetasmania.com.au and the Pulse app

Where Tasmania goes for the whole story.

An uncluttered space Tasmanians choose to open, with your brand beside local journalism.

Commercial news website and app, EMRS
#1
Free to read
No paywall
The Pulse app
iPhone and Android

Promote your brand on Pulse.

Tasmania's most-engaged audience is waiting for you.

We also build bespoke branded content and sponsorships around your brand. Tell us what you're chasing.

pulsetasmania.com.au

What a Pulse campaign delivers.

The numbers behind a booking: what your brand can expect from each side of Pulse.

4,000+

Engagements

on an average Social Advertorial: likes, comments, shares and saves.

49,445

Reached

by a typical Pulse post on Facebook or Instagram.

90,130

Views

on a typical Pulse post. Pulse posts were seen 1.7M times a day this month.

5×

Engagement rate

Pulse posts engage at around five times the local news industry average.

Data from social media as of November 16, 2026.

Impressions, engagements and click-throughs, live in your client portal while the campaign runs. If something is working we push it harder; if it's flat, we change it.

Submit briefs, upload creative and place self-serve orders in the same portal. Pulse Connect takes you further, with broadcast radio and connected TV booked through us.

Put your brand at the centre of it.

Reach the whole state through the news brand Tasmania trusts. Tell us about your business and our team will be in touch.

Emailsales@… Phone03 6124 2526

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