Put your brand where Tasmania is looking.

Pulse is Tasmania's #1 commercial news brand, read free by 400,000+ Tasmanians on our app, website and socials.

Talk to us See who reads Pulse

The stories that matter to Tasmanians.

When something happens in Tasmania, Pulse is where Tasmanians find out.
Every story here is one Tasmania stopped to read today. Your brand can sit right beside it.

HealthOne in five Tasmanian Triple Zero calls 'not an emergency'BusinessAir New Zealand's Hobart flights return with 27% more servicesBusinessNew Cranbrook vineyard invites visitors to plant a tree with their wineBusinessHowrah to get Audrey Coffee's third eastern shore cafeBusinessFragrance Group wins approval for 13-storey Hobart hotel buildingBusinessHobart-built electric ferry 'China Zorrilla' begins Argentina-Uruguay crossingsBusinessMost of Firmus' Tasmanian plans still need funding, inquiry toldBusinessVinnies vans in north and north-west get $20,000 from TimberlinkEntertainmentHilltop Hoods and Gang Of Youths to headline Party In The PaddockBusiness15 Tasmanian eateries to feed fans at UTAS Stadium, SilverdomeCommunityKitten Lady joins Ten Lives' call for 100 more foster carersEnvironmentLaunceston's $129.2m sewerage upgrade complete after five years
EntertainmentSam Pang comedy on Tasmania's AFL team gets second seasonCommunityRural Rumble country music night draws 830 people to Quercus ParkThe LatestBicheno Brewing shares national title for best small breweryThe LatestNew 40km/h school zone approved on Huon Highway at GeevestonBusinessYo-Bar reveals opening date for first Tasmanian storeBusinessSpirit of Tasmania I makes final passenger voyage to GeelongSportUlverstone's Orin Ball to take on world's best at HYROX in HamburgBusinessNew Devonport ferry terminal opens as old Spirit ships farewelledCommunityGeorge Town's new $17.5m indoor aquatic centre finishedEntertainmentThe Unconformity to run in Queenstown over four days in 2027BusinessJames Boag Brewery ends 145 years of brewing in LauncestonProperty1850s West Hobart church listed with high $2m price hopes
Live from pulsetasmania.com.au. Tap a story to read it.

Tasmania's #1 commercial news brand.

Independent EMRS polling asked 1,000 Tasmanians who they turn to for news. Among commercial outlets, Pulse leads on social, on web and app, and overall.

Preferred outlet on social

The outlet Tasmanians see in the feed

Pulse26%
Examiner7%
Mercury6%
Advocate5%

Nearly 4× the nearest commercial outlet

Preferred website and app

Where Tasmanians go for the full story

Pulse19%
Mercury11%
Examiner6%
Advocate4%

Ahead of every commercial masthead

Preferred news outlet

All platforms, total mentions

Pulse31%
Seven28%
Mercury17%
Examiner14%

#1 commercial brand overall

EMRS Tasmanian News Media Survey, June 2026. n=1,000, accurate to +/-3.1 percentage points. Ranked among commercial news outlets.

The Pulse Tasmania newsroom on Liverpool St, Hobart

Every corner of Tasmania.

From Smithton to St Helens, Burnie to Bruny, Tasmanians turn to Pulse for the news where they live.

93,399

comments and shares on Pulse posts in the last 30 days. Pulse was seen 1.6M times a day.

Every day, something someone saw on Pulse becomes the talk of the office, the pub and the dinner table. That is Tasmania talking, and your brand can be part of it.

Data from social media as of October 26, 2026.

400,000+ Tasmanians, every age.

A genuine whole-of-state audience. Whoever your customers are, they're already here.

What Tasmania saw on Pulse this week.

Our latest Instagram posts. Tap one to read the story.

Engaged Tasmanians, ready to spend.

Aged 40 and over
60%+
In full or part-time work
62%
Do the household grocery shopping
87%
Household income
$60k to $100k

Ipsos iris online measurement, Pulse Tasmania, May 2026.

Social for reach.
The website and app for depth.

Two places Tasmanians find Pulse, used in two different ways. Run on one, or both.

281K+
Facebook and Instagram followers

Where Tasmania hears it first.

When a story breaks, Pulse is the post that gets shared, commented on and sent to the group chat.

Facebook, 61% women, skews 35+
182,821
Instagram, 55% women, skews under 35
98,950
Engagements, last 30 days
607K
190K+
monthly readers of pulsetasmania.com.au and the Pulse app

Where Tasmania goes for the whole story.

An uncluttered space Tasmanians choose to open, with your brand beside local journalism.

Commercial news website and app, EMRS
#1
Free to read
No paywall
The Pulse app
iPhone and Android

Promote your brand on Pulse.

Tasmania's most-engaged audience is waiting for you.

We also build bespoke branded content and sponsorships around your brand. Tell us what you're chasing.

pulsetasmania.com.au

What a Pulse campaign delivers.

The numbers behind a booking: what your brand can expect from each side of Pulse.

4,000+

Engagements

on an average Social Advertorial: likes, comments, shares and saves.

51,452

Reached

by a typical Pulse post on Facebook or Instagram.

93,215

Views

on a typical Pulse post. Pulse posts were seen 1.6M times a day this month.

5×

Engagement rate

Pulse posts engage at around five times the local news industry average.

Data from social media as of October 26, 2026.

Impressions, engagements and click-throughs, live in your client portal while the campaign runs. If something is working we push it harder; if it's flat, we change it.

Submit briefs, upload creative and place self-serve orders in the same portal. Pulse Connect takes you further, with broadcast radio and connected TV booked through us.

Put your brand at the centre of it.

Reach the whole state through the news brand Tasmania trusts. Tell us about your business and our team will be in touch.

Emailsales@… Phone03 6124 2526

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