Put your brand where Tasmania is looking.
Pulse is Tasmania's #1 commercial news brand, read free by 400,000+ Tasmanians on our app, website and socials.
The stories that matter to Tasmanians.
When something happens in Tasmania, Pulse is where Tasmanians find out.
Every story here is one Tasmania stopped to read today. Your brand can sit right beside it.
The LatestMagnitude-3.1 quake recorded near Rosebery
CommunityLaunceston kite-flying day returns after drawing 350 people
HealthTasmania last in Australia for older ED patients, report finds
BusinessHazell Bros opens $12m Bridgewater asphalt plant for the south
CommunityLaunceston pop-up market marks World Op Shop Day on Saturday
BusinessPrice still under wraps as BESIX Watpac named Macquarie Point stadium builder
BusinessBESIX Watpac named preferred builder for Macquarie Point stadium
AFLDevils re-sign VFL coach Webberley after top-four debut season
BusinessRobot milking shed to let King Island cows choose milking times
BusinessTreeClimb Hobart shuts over 'additional council requirements'
CommunityCamp for non-verbal children locks in funding for three more years
BusinessKing Island school lands $5m upgrade from mine windfall
SportTickets on sale for 2027 Hobart International tennis event
CommunityVolunteer shortage to end Tasmanian Craft Fair's current format
BusinessTaste of Summer unveils food line-up with 11-baker bakery
EntertainmentGuitarist Andrew Blanch to play in Hobart after 68-concert US tour
BasketballTasmania Jewels beat Geelong Venom in sold-out first ever WNBL game
BusinessPanko Chan owners to close Kingston restaurant after six years
BasketballAlanna Smith praises Jewels facilities ahead of first WNBL game
BusinessData centre developers to pay into community benefit fund
BusinessSavage River mine to go underground as open pit winds down
BusinessHobart brewer Steve Brooks retires, puts Captain Bligh's up for sale
BasketballTasmania Jewels sell out Hobart arena for WNBL debut
The LatestMt Wellington plummets to -4.1 as snow falls across Tasmania's peaksTasmania's #1 commercial news brand.
Independent EMRS polling asked 1,000 Tasmanians who they turn to for news. Among commercial outlets, Pulse leads on social, on web and app, and overall.
Preferred outlet on social
The outlet Tasmanians see in the feed
Nearly 4× the nearest commercial outlet
Preferred website and app
Where Tasmanians go for the full story
Ahead of every commercial masthead
Preferred news outlet
All platforms, total mentions
#1 commercial brand overall
EMRS Tasmanian News Media Survey, June 2026. n=1,000, accurate to +/-3.1 percentage points. Ranked among commercial news outlets.
Every corner of Tasmania.
From Smithton to St Helens, Burnie to Bruny, Tasmanians turn to Pulse for the news where they live.
comments and shares on Pulse posts in the last 30 days. Pulse was seen 1.8M times a day.
Every day, something someone saw on Pulse becomes the talk of the office, the pub and the dinner table. That is Tasmania talking, and your brand can be part of it.
Data from social media as of October 17, 2026.
400,000+ Tasmanians, every age.
A genuine whole-of-state audience. Whoever your customers are, they're already here.
What Tasmania saw on Pulse this week.
Our latest Instagram posts. Tap one to read the story.
Readers by age
Strongest from 25 to 44, with real reach at every age.
Engaged Tasmanians, ready to spend.
- Aged 40 and over
- 60%+
- In full or part-time work
- 62%
- Do the household grocery shopping
- 87%
- Household income
- $60k to $100k
Ipsos iris online measurement, Pulse Tasmania, May 2026.
monthly readers of pulsetasmania.com.au and the Pulse app
- Commercial news website and app, EMRS
- #1
- Free to read
- No paywall
- The Pulse app
- iPhone and Android
Website and app readers by age
Ipsos iris online measurement, May 2026. EMRS Tasmanian News Media Survey, June 2026.
Facebook and Instagram followers, +4,474 in the last 30 days
- Facebook 61% women, skews 35+
- 182,511
- Instagram 55% women, skews under 35
- 98,444
The last 30 days on Pulse social
- Views a day
- 1.8M
- Engagements
- 674K
- Comments and shares
- 107,616
- A typical post reaches
- 49,451
Data from social media as of October 17, 2026.
Social for reach.
The website and app for depth.
Two places Tasmanians find Pulse, used in two different ways. Run on one, or both.
Where Tasmania hears it first.
When a story breaks, Pulse is the post that gets shared, commented on and sent to the group chat.
- Facebook, 61% women, skews 35+
- 182,511
- Instagram, 55% women, skews under 35
- 98,444
- Engagements, last 30 days
- 674K
Where Tasmania goes for the whole story.
An uncluttered space Tasmanians choose to open, with your brand beside local journalism.
- Commercial news website and app, EMRS
- #1
- Free to read
- No paywall
- The Pulse app
- iPhone and Android
Promote your brand on Pulse.
Tasmania's most-engaged audience is waiting for you.
We also build bespoke branded content and sponsorships around your brand. Tell us what you're chasing.
“This Pulse Tasmania news update is proudly sponsored by Your Brand. Your line here, in your words.”
Heard before every Pulse Tasmania local news update, on stations across the state.
What a Pulse campaign delivers.
The numbers behind a booking: what your brand can expect from each side of Pulse.
Engagements
on an average Social Advertorial: likes, comments, shares and saves.
Reached
by a typical Pulse post on Facebook or Instagram.
Views
on a typical Pulse post. Pulse posts were seen 1.8M times a day this month.
Engagement rate
Pulse posts engage at around five times the local news industry average.
Data from social media as of October 17, 2026.
Impressions in a day
The target for a Homepage Takeover, with every ad slot on the page yours.
Share of voice
On a takeover day nobody else advertises on the Pulse homepage or section pages.
Monthly readers
across pulsetasmania.com.au and the Pulse app, on every device.
Commercial news website and app
Tasmanians' first choice among commercial outlets (EMRS, June 2026).
Impressions, engagements and click-throughs, live in your client portal while the campaign runs. If something is working we push it harder; if it's flat, we change it.
Submit briefs, upload creative and place self-serve orders in the same portal. Pulse Connect takes you further, with broadcast radio and connected TV booked through us.
Put your brand at the centre of it.
Reach the whole state through the news brand Tasmania trusts. Tell us about your business and our team will be in touch.