Tasmanian hotels are enjoying a surge in occupancy rates as the state’s tourism industry bounces back from a “tough winter”.
According to the Tasmanian Hospitality Association’s ‘Hotel Occupancy Report’, accommodation providers across the state reported an average occupancy rate of 75.73% for October.
This represents an increase of nearly 8% from September’s 67.94% and is 2.57% higher than October 2023.
THA CEO Steve Old says the strong rebound in visitor numbers is a sign of a positive summer season to come.
“This surge in occupancy is a testament to the resilience and hard work of our industry operators,” Old said.
“The October numbers highlight the growing demand for Tasmania as a destination of choice, particularly as visitors continue to seek unique experiences that combine natural beauty, exceptional food and beverage offerings and warm hospitality.”
Regional areas are also benefiting from the uptick in tourism, with both southern and northern Tasmania reporting high occupancy rates.
The south has a rate of 81.74%, a 3.66% increase from October 2023, while the north is at 80.83%, up 2.56% from 12 months ago.
The north-west saw a 1.02% increase to 58.38% and the east coast a 64.3% occupancy rate, slightly down from 64.51% from the year prior.
Old attributes the October uplift to the timing of key spring events, including the Tasmanian Craft Fair, Royal Hobart Show and regional food and wine festivals, which draw both interstate and international visitors.
“As we move into the summer months, our focus remains on ensuring visitors to Tasmania continue to enjoy high-quality experiences,” Old said.
“The THA will work closely with industry to support innovative offerings and exceptional service standards that keep Tasmania on the map as a must-visit destination.”
On average, visitors are forked out $227.75 for a room each night in October, while the average yield came in at $172.47.
