The SPEAK UP! Stay ChatTY movement has reached an ‘incredible milestone”, with over 100,000 of their iconic stickers now in circulation across Tasmania.
The simple yet powerful message behind the Stay ChatTY sticker has sparked conversations and encouraged people to check in on loved ones in schools, workplaces, clubs, homes and community groups.
Founder Mitch McPherson initially created the sticker in 2013 after his younger brother Ty took his own life.
“For me it was a way to honour Ty and to try and make a difference for others that were facing mental health challenges,” McPherson said.
In its first print run, 1,000 Stay ChatTY stickers were made.
“I was convinced many would end up in my wardrobe collecting dust, but I believed in the messaging and wanted to get as many out there as I could,” McPherson said.
To his surprise, all 1,000 stickers were given out within 10 days, many going to people he had never met.
It is estimated one in six Tasmanian vehicles now sport a Stay ChatTY sticker, serving as a daily reminder to check in on not only themselves but also someone they care about.
Despite the widespread distribution, McPherson said there are still some “misconceptions” about the sticker’s design.
“A lot of people are surprised to hear … that the outline of the logo is not undies, but instead footy shorts,” he said.
“My younger brother Ty wore footy shorts everywhere he went, even places others may not see as being quite appropriate.”
“The outline of the logo was a nod to his fun-loving character and the way he brought a smile to others faces.”
