A rebrand that is believed to have cost at least $103,000 will be plastered across TasWater assets and staff across the state in the coming months.
The state-owned company is set to unveil its new logo, typeface and color scheme shortly after hiring recently graphic design consultants to complete what they describe as a ‘well-timed’ and ‘much-needed’ rebrand.
While the cost of replacing signage and uniforms was not factored into the $103,000 price tag, TasWater claims that much of the existing collateral dates back a decade and was already due for replacement as part of its natural lifecycle.
Over the next three years, the company plans to gradually replace vehicle logos and uniforms and has assured customers that this will not result in any additional costs or price hikes beyond what they would have incurred otherwise.
The decision to rebrand follows a customer research project that revealed the company’s digital environments ‘did not meet’ basic accessibility standards.
To fund the rebranding, TasWater temporarily suspended the ‘Bob the Goldfish’ water conservation advertising campaign during the wet summer last year, when the message was not as critical to promote.
TasWater hope the new brand will establish a friendlier and more approachable connection with customers.
