Tasmania’s tourism industry is showing signs of recovery, with overall winter statewide occupancy levels improving slightly compared to the same period last year.
According to the Tasmanian Hospitality Association’s August 2024 Occupancy Report, 61.09% of rooms across the state were filled, a small increase over the 60.82% occupancy rate in August 2023.
While the south and north of the state continue to perform well, with occupancy rates of 69.4% and 65.92% respectively, regional areas like the east coast and north-west are lagging behind.
The east coast recorded an occupancy rate of just 44.82%, while the north-west saw a 3.93% decrease year-on-year to 40.45%.
THA chief executive Steve Old said the difficulties facing operators in the north-west are particularly concerning, with the region’s total winter occupancy of 40.06% a drop of 5.63% on last year.
“Regional operators are battling a range of factors, from seasonal fluctuations to marketing difficulties and infrastructure challenges,” he said.
“We need to focus on boosting these regions by increasing visibility, investing in infrastructure and developing new and innovative attractions that can draw visitors outside of the peak season.”
Despite the challenges in some areas, the report also notes the state’s strong overall performance during winter, with accommodation providers exceeding 60% occupancy for the sixth time since statistics have been recorded.
Room rates have remained competitive, with the statewide average at $197.30, while the average yield across the state was $120.53 for August.
“While these numbers are encouraging, it is essential that we don’t rest on our laurels,” Old said.
“We need to keep pushing for events and attractions that can bring visitors in during the winter season, when traditionally numbers drop off.”
“With the delays to the Spirits and always increasing airlines pressures, we must come up with plans now for next year and beyond.”
