Tasmania’s tourism industry is showing positive signs as accommodation occupancy remains high despite a small decrease from last year’s record levels, the Tasmanian Hospitality Association (THA) say.
The March ‘Hotel Occupancy Report’ revealed a room occupancy rate of 86.73% across the state, slightly lower than the record-breaking 88.21% in March 2023.
The report shows the north continues to lead the way with a 90.13% occupancy rate, followed by the south at 89.14%, the north-west at 80.13% and the east coast at 78.29%.
“Our March report reaffirms Tasmania’s position as a premier destination for travellers seeking unique and unparalleled experiences,” THA CEO Steve Old said.
“Despite facing challenges, our industry has demonstrated remarkable resilience, buoyed by the unwavering support of our patrons and stakeholders.”
Looking ahead to the traditionally quieter winter months, Old acknowledged there was an “edge of nervousness” amongst some accommodation providers.
“Last year our April statistics showed a huge drop off in occupancy and we know we are heading towards our traditionally quietest periods,” he said.
“Given the demise of some of our bigger winter festivals this year there is some unease when our providers look at their upcoming projections.”
Dark Mofo, Mona Foma and the Huon Valley Mid-Winter Festival are some of the biggest events to be stripped down, in their final editions or outright cancelled this year.
