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Winter woes: Tasmanian accommodation providers struggling with low bookings

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The view from Strahan Village on Tasmania's West Coast. Image / Supplied

Tasmanian accommodation providers are bracing for an uncertain winter as occupancy rates dip, with only 63.9% of rooms across the state filled in May.

This slight decline of 0.56% from the same month last year has raised concerns about the industry’s ability to endure the traditionally slower winter months.


“Although the decrease in occupancy might seem marginal, it is a clear indicator of the challenges our industry faces as we approach winter,” Tasmanian Hospitality Association (THA) chief executive Steve Old said.

“The hospitality sector in Tasmania has shown incredible resilience over the past few years, but we need to remain vigilant and proactive to support our operators through this traditionally slower season.”

Many operators have expressed concerns about the upcoming months, given that forecasted bookings are looking “underwhelming”.

Tasmanian Hospitality Association Chief Executive Steve Old. Image / Pulse

“With several of our previously popular mid-year festivals and events not going ahead in 2024 there is a level of anxiety within the industry that there will be significantly less foot traffic in our venues,” he said.

“We must continue to innovate and promote Tasmania as a year-round destination. Collaborative efforts between the industry, government and community are essential to navigate the upcoming months successfully.”

Regionally, the north of the state once again showed “impressive numbers” with a 74.35% occupancy rate.


This is the second-highest all-time May figure for the north, trailing only the 75.87% recorded two years ago.

In the south, figures dipped to 68.79%, which, “while an increase” of 1.07% on last year, is in stark contrast to the mid to high average in the 70s for the past decade.

Both the north-west coast (47.71%) and east coast (48.28%) had less than half of their available rooms filled in May.

People paid $203.54 on average for a room in May, the first time on record the month has exceeded $200, but down nearly $18 from April.

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