7HOFM has won back Hobart’s breakfast radio crown, just weeks after its biggest rival axed the show that took the title from it last year.
The ARN station’s Sarah, Mick and Johnno led breakfast in the latest Xtra Insights survey released today, with a 20.1% share of the radio audience and 68,800 weekly listeners.
Last year, HIT100.9’s Dan and Christie jumped 2.7 points to a 21.2% share, knocking Sarah, Mick and Johnno off the top.
SCA axed Dan and Christie last month, part-way through this survey period, as part of wider cuts.
This year, the station’s breakfast slot slipped to 19.5% and 60,300 listeners.
Triple M Hobart’s breakfast team of Kaz McMullen and Andy ‘Tubes’ Taylor dropped 0.7 points to 13.7%, holding fourth place behind 7HOFM, HIT100.9 and ABC Radio Hobart.
7HOFM also finished number one overall, with a 19.6% share, up 1.2 points.
HIT100.9 now sits just behind on 19.2%, up 1.6 points, leaving the two stations separated by just 0.4 points.
7HOFM leads on listener numbers too, reaching about 95,300 people each week, ahead of HIT100.9 on 84,400 and Triple M on 81,600.
The station finished first in breakfast, mornings, afternoons and weekends, while HIT100.9 took top spot in the drive and evening slots.
7HOFM content director Allan Cameron said the team was proud of its connection with listeners.
“Every morning, we’re privileged to be part of the daily lives of Hobart locals as they start their day with Hobart’s heritage breakfast show,” Cameron said.
“We love Hobart and we thank the Hobart community for choosing 7HOFM.”
General manager Greg Scealy said the results showed people valued local shows and local voices.
“The team works incredibly hard and is deeply committed to the Hobart community,” Scealy said.
Among the other stations, Triple M slipped to 15.2%, down 0.5 points, but lifted its share among 55 to 64-year-olds to 16%.
ABC Radio Hobart edged up to 14.1% and stayed well in front with older listeners, taking 33.7% of the over-65 audience.
Triple j dropped 2.2 points to 7.6%, losing listeners across most age groups.
