More than 108,000 Tasmanian households will soon find a postcard in their letterbox as part of a nationwide push to help Australians reconnect through the simple act of handwriting.
Australia Post and Beyond Blue have teamed up for the fifth year running to deliver five million prepaid ‘Connection Postcards’ to homes across the country.
The campaign is designed to help tackle rising levels of loneliness, with recent research revealing that one in three Australians reports feeling lonely.
Australia Post’s Nicky Tracey said the initiative taps into the power of a personal touch.
“What we know is that people still feel a much deeper emotional connection when they receive a letter or postcard,” she said.
“And that’s why we want to encourage people to write to one another, to improve connection.”
This year’s postcards, illustrated by regional Australian artist Jocelyn Proust, feature two fairy-wrens set in a bright, natural scene.
Each card begins with the words: “Sharing this postcard because I care.”
Beyond Blue CEO Georgie Harman said small, everyday interactions can have a big impact on mental wellbeing.
“Research shows that everyday micro interactions like saying hello to people in our local neighbourhood as we’re walking the dog or popping into the shops can help us feel less lonely and more connected,” Harman said.
The initiative comes as Australia Post’s research shows 92% of people believe handwritten notes are becoming less common, with 90% blaming smartphones and social media.
Yet 45% say a handwritten message makes them feel more emotionally connected and 65% say it brightens their day.
In addition to those sent by mail, the postcards will also be available at selected post offices nationwide.
