Autumn is almost over in Tasmania and it’s brought a mixed bag for the state’s hospitality sector.
Hotel occupancy rates across the state hit 77.43% in April 2025, a 4.68% increase compared to April 2024, according to the latest Hotel Occupancy Report from the Tasmanian Hospitality Association (THA).
But while it shows annual growth, April’s numbers are down 11.57% on March’s record-breaking highs, showing the seasonal ups and downs the industry still faces.
“April’s figures tell two stories,” said THA chief executive Steve Old. “One of continued year-on-year growth and another of seasonal vulnerability.”
“The nearly 5% improvement from April 2024 shows our industry is doing everything right. With how the Easter and Anzac Day public holidays fell this year as well, I have no doubt people took advantage of an extended break.”
The report again highlights the challenge of keeping visitor numbers strong once the summer rush winds down.
“The sharp drop from March also highlights how quickly demand can taper off when the event calendar thins out,” Old added.
The THA is continuing to push for more investment in shoulder and off-season events to keep travellers coming year-round – with next month’s Dark Mofo festival expected to be a major winter drawcard.
“Hospitality and tourism are cornerstones of Tasmania’s economy,” Old said.
“We’ve proven people want to visit. Now we need to give them compelling reasons to keep doing so, even when the temperature drops.
Across the regions, the north and south both posted occupancy rates above 81% in April. The east coast came in just under 73%, while the north-west saw a 7.45% bump from last year, reaching 65.69%.
Financial figures also remained strong, with average room rates at $223.25 and yields sitting at $172.86.
