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Iconic Three Capes Track celebrates a decade of ecotourism success

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Approximately 85% of visitors come from interstate or overseas. Image / Tourism Tasmania

Tasmania’s Three Capes Track has marked ten years of operation, with more than 106,000 visitors having completed the coastal walk since its opening in December 2015.

The 48-kilometre journey near Port Arthur has become a cornerstone of the state’s ecotourism industry over the past decade.

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Parks Minister Nick Duigan described the track as a “remarkable success story” for both the region and the state.

“The Three Capes Track is a world-class ecotourism offering that showcases what we do best in Tasmania,” he said.

The Three Capes Track has celebrated ten years of operation. Image / Tourism Tasmania

“It has set the standard for immersive tourism experiences, inspiring visitors with its natural beauty and rich place-based storytelling.”

The four-day, three-night walk attracts more than 11,500 people annually, with around 85% coming from interstate or overseas.

More than 106,000 visitors have completed the Three Capes Track since December 2015. Image / Tourism Tasmania

These visitors stay in Tasmania for an average of 10.6 days, providing economic benefits beyond the track itself.

The popular walking experience also supports more than 60 local businesses and contractors who deliver goods and services each year.

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Duigan acknowledged the collaborative effort behind the track’s success.

“I thank the PWS team, along with industry partners Pennicott Wilderness Journeys and the Port Arthur Historic Site, for their insightful interpretation and engagement with visitors that makes this experience so special,” he said.

The four-day, three-night walk attracts over 11,500 visitors annually. Image / Tourism Tasmania

Destination Southern Tasmania CEO Alex Heroys said the track has become a nationally recognised example of the benefits of “well-designed tourism infrastructure”.

“The Three Capes Track has quietly achieved what many destinations aspire to, spreading visitors more evenly, extending length of stay, and delivering high-value tourism into a regional community,” Heroys said.

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“It has attracted new audiences, people who may never have considered a multi-day walk before, and that matters, because what we don’t know and love, we don’t protect.”

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