Launceston Council is asking locals to have their say on plans to formally name the area widely known as Seaport.
The riverside precinct, north of Royal Park, has been unofficially called Seaport for years.
The spot sits where the Kanamaluka/Tamar Estuary meets the North Esk River and is home to a marina, boardwalk and eateries.
Council now wants to apply to Placenames Tasmania to create a locality named Seaport.
It would support destination branding, tourism promotion and event hosting while improving navigation for emergency services.
The proposed name would cover the area from Charles Street Bridge along the Seaport boardwalk to the western end of the Marina.
Property addresses won’t be affected and no administrative changes will be created if the name is adopted.
Mayor Matthew Garwood said the proposal reflected the precinct’s established role in the city’s lifestyle and economy.
“Seaport is already a well-loved part of our city,” Garwood said.
“It’s a place people go to eat, walk, spend time by the water, and enjoy the space between the Cataract Gorge and Riverbend Park.”
He said formal recognition would build on what already existed.
“It makes it easier to promote, strengthens its identity, and helps make sure it continues to be a place people enjoy well into the future,” he said.
“This is about good place making, backing local identity, and working with the community on projects that shape where Launceston is heading.”
