Popular Mexican-inspired fast food outlet Guzman y Gomez (GYG) has confirmed plans to open up shop in Tasmania, Pulse can reveal.
A GYG spokesperson said Tasmania is one of their “most requested locations” and that expansion into the state is a “top priority”.
The company told Pulse they are now “actively looking at sites in Hobart”, with plans to open multiple stores in the future.
“We know that there are a lot of GYG fans in Tasmania who know and love the brand,” they said.
“We’re excited to show the local community that it’s possible to serve good food, fast, without compromising on quality or nutrition.”
Guzman y Gomez are known for their Mexican-inspired burritos, nachos, tacos, quesadillas and other items.
Tasmanian Premier Jeremy Rockliff welcomed the “awesome” news, saying it was fantastic to see more brands recognising the value of crossing the Bass Strait and investing in Tasmania.
“Just a week after we had word that Grill’d was coming to Tassie, it looks like another renowned brand is set to hit our shores,” he said.
Tasmania is currently the only state in Australia without a Guzman y Gomez store, with 185 other outlets already open across the country.
The chain is set to compete against well-established Mexican cuisine outlet Zambrero, who have seven stores in Hobart, two stores in Launceston and one store in Devonport.
The brand was founded in Sydney in 2006 by New Yorkers and childhood best friends Steven Marks and Robert Hazan, who both ‘missed the authentic fresh flavours of Mexican cuisine’ that they had grown up with in America.
