The City of Hobart has unveiled a new winter campaign, encouraging locals to rediscover Salamanca Market during the traditionally quieter winter months.
The initiative aims to support the market’s 388 stallholders and celebrate Tasmania’s most visited tourism attraction, which welcomes nearly 800,000 visitors annually and contributes up to $75 million to the local economy.
Hobart Lord Mayor Anna Reynolds said the market remains a cornerstone of the city’s identity even during the colder months.
“This campaign is about reminding locals just how special the market is – even in winter,” Reynolds said.
“Winter can be tough for our stallholders, especially on wet and cold days. This campaign is designed to inspire people to rug up and rediscover the market.”
“If you haven’t been in a while, you’ll be amazed by the scale, the variety, and the warmth of the experience.”
The vibrant campaign features fast-paced advertisements across television, Hobart Airport, city car park screens and social media platforms.
The City has also refreshed the market’s branding with a new information booth, updated signage, maps and brochures to enhance visitor experience.
Salamanca Market Stallholders Association President Nadia Calvert encouraged Tasmanians to embrace the winter market experience.
“Every winter Saturday is an opportunity to grab your winter woollies and hug your morning coffee tight as you re-discover just how incredible Salamanca Market really is,” Calvert said.
“Tasmanians are hardy folk, winter doesn’t slow us down – bring the family and build a relationship with your local makers, growers and tastemakers!”
According to the 2023 SGS Salamanca Economic and Market Research Report, 70% of visitors said the market influenced their decision to visit Hobart, with 36% citing it as a major reason.
See the new ad:
