Tasmania is celebrating another record year of tourist spending in the state, with new data released from the most recent Tasmanian Visitor Survey showing how people spend time and money on the island.
The report reveals that interstate and international visitors are making a ‘strong contribution’ to the state’s economy, with a total of $3.63 billion spent in all corners of the state in 2023.
The billion dollar figure is 43% higher, or around $1,000 more per person, than what was recorded in 2019.
Tourism Tasmania CEO Sarah Clark said while spending remains higher than pre-COVID levels, the number of tourists visiting the state is still yet to fully recover.
In 2023, 1.26 million people visited the state, representing a 6% increase from 2022 but still slightly down from the 1.35 million visitors in 2019.
“It’s great to see visitors getting out into our regions, with many of our regional natural attractions including Cradle Mountain-Lake St Clair, Freycinet, Mount Field, Maria Island and Tasman National Parks seeing record visitation in 2023,” she said.
44% of all tourists claim to have made the trip down for the rugged wilderness and wildlife, with 42% of tourists visiting at least one national park during their stay last year.
Tourism Tasmania are seeing positive trends in the sector already this year, with strong results across the board for January and February 2024 ahead of the launch of the Winter ‘Off Season’ campaign next month.
