A new education module aimed at helping Tasmanian tourism operators capitalise on the state’s booming cruise industry has been unveiled.
The Tourism Industry Council Tasmania has launched “Tassie Cruise Tourism”, designed to strengthen understanding of how cruise tourism contributes to the local visitor economy.
The module provides operators and volunteers with insights into the logistics of cruise tourism and strategies to encourage visitors to explore more Tasmanian experiences.
TasPorts Chief Executive Officer Anthony Donald said cruise ships visiting the island have a significant economic impact.
“Every year the cruise industry injects around $140 to $150 million into Tasmania’s economy supporting local tour operators, small businesses and regional employment,” Donald said.
“Helping Tasmanian businesses capture the benefits of having these vessels in port is one of the reasons why we have partnered with Tourism Industry Council Tasmania to develop its latest Tassie Cruise Spotlight training module.”
The initiative builds upon existing resources from Tourism Tasmania and Regional Tourism Organisations, providing additional context on the cruise sector’s connection to the wider tourism landscape.
TICT Chief Executive Officer Amy Hills said the state’s unique position with multiple cruise ports provides an opportunity to enhance visitor dispersal throughout Tasmania.
“Our focus is on giving operators and volunteers the knowledge and tools they need to turn one visit into repeat travel and stronger outcomes for regional communities,” Hills said.
“This new industry training module will raise awareness and support tourism operators and volunteers to better understand the needs, expectations and behaviours of cruise passengers.”
The module is being supported through TasPorts Industry Support Program, which aims to help local industries thrive through education and training initiatives.
Tourism operators interested in accessing the Tassie Cruise Tourism module can find more information on the TICT website or at tassietourismambassador.com.au/tourism-toolbox/.
