Tasmania has recorded its second-best November accommodation figures on record, with the state’s tourism sector riding a wave of events and improved aviation access.
Statewide occupancy reached 83.6% in the second to last month of the year, narrowly missing the all-time November high of 83.9% set a decade ago, according to Hospitality Tasmania.
The result was 3.42% higher than November 2024.
Average room rates jumped more than $32 year-on-year, while yield rose nearly $36, suggesting operators are capitalising on strong demand.
Hospitality Tasmania chief executive Steve Old said the figures were a reflection of Tasmania’s growing appeal as a year-round destination.
“To be just a fraction behind our best November on record shows how far Tasmania’s visitor economy has come and how attractive the state is during spring,” he said.
The spring quarter – September to November – was also the second-strongest on record.
Old attributed much of the growth to a packed events calendar, including the Bowls Australia national championships, Point to Pinnacle and Targa.
“Many of these [people] stay multiple nights and travel beyond the main centres and that flow-on benefit is felt right across our accommodation and hospitality sectors,” he said.
The strong performance comes as state and federal governments weigh investment in regional tourism infrastructure and aviation routes.
Old said spring had evolved from a shoulder season into a critical trading period.
“Strong November figures help set venues up heading into the summer period and give operators confidence to invest, employ and plan ahead,” he said.
He called for continued investment in events, flights and marketing to maintain momentum.
“If we keep giving visitors great reasons to come, they will keep coming and that’s good news for accommodation, hospitality and the broader Tasmanian economy,” he said.
