The Tasmania Devils is launching its first tiered membership program today in a major milestone for the state’s AFL team.
Three simultaneous events are being held across Tasmania from 7am to celebrate the “Believers Rising” campaign, with launches planned for Devonport, Launceston and Hobart.
The membership details have been publicly available for weeks, with fans eagerly awaiting the 23 February on-sale date.
Chief Marketing Officer Kath McCann said the launch represented another significant step forward for the club.
“In late 2025 we had thousands of Founding Members provide feedback around our membership products and pricing,” McCann said.
“It was this feedback that has formed the basis of the membership offer you see today.”
The 2026 membership program will be rolled out in two phases, with sales beginning in February and continuing in May.
McCann said this approach would help manage demand and create a better member experience.
“When we launch we are encouraging those that can to purchase a Believer membership,” she said.
The Believer membership offers more than just club support, unlocking access to purchase tickets for the historic VFL Round One match on 21 March.
Members will also get first access to reserved seat memberships for 2028 and any future ticket and membership offers released after May.
While Believer memberships are uncapped, the club is encouraging fans to act quickly to secure their spot and access tickets for the round one VFL clash.
