Tasmania has achieved its highest-ever March accommodation figures, with a record 89.11% of rooms filled across the state.
The unprecedented occupancy rates were revealed in the Tasmanian Hospitality Association’s latest Hotel Occupancy Report, showing strong growth across all regions.
THA chief executive Steve Old described the results as historic and a vote of confidence in the state’s tourism appeal.
“These record-breaking occupancy rates show Tasmania continues to be a must-visit destination, even outside our traditional peak months,” Old said.
“To see both our two major regions of the state pushing past 90% is not just encouraging, it’s historic.”
Hobart led all Australian capital cities for March occupancy, while the state’s southern and northern regions both exceeded 90% occupancy.
The Northwest region showed the most significant improvement, with occupancy rising 5.15% compared to March 2023, reaching 85.28%.
Financial indicators also strengthened, with the average statewide room rate increasing to $240.43, and average yield rising by nearly $10 to $214.24.
Minister for Hospitality and Small Business, Jane Howlett, said the results demonstrated Tasmania’s growing appeal as a destination.
“These high rates of occupancy are fantastic news for our hardworking business operators, as well as Tasmania’s economy more broadly,” Howlett said.
“We know Tasmania leads the nation on many fronts, and the world is lining up to visit Tasmania to experience all we have to offer.”
Major events contributing to the strong figures included the Australian Rowing Championships, Devonport Triathlon, Hawthorn’s AFL match in Launceston, the East Coast’s ECHO Festival and Ten Days on the Island.
The government expects the positive trend to continue through winter, with events like Dark Mofo scheduled to attract visitors during traditionally quieter months.
