Tasmanian cherry growers are gearing up for their biggest export push of the season, with an official launch event in Taipei marking the fruit’s arrival in Taiwan.
The event, held on Friday, brings together industry leaders and importers just weeks out from Lunar New Year celebrations.
Taiwan is Tasmania’s largest export market for cherries, with the fruit a popular gift during the festive period.
Peter Cornish, CEO of Fruit Growers Tasmania, said the state’s cool climate gives its cherries an edge.
“Our cool maritime climate and long slow growing seasons means our fruit acquires an unrivalled depth of flavour and is of exceptional quality,” he said.
A cool spring and early summer delayed this year’s harvest, but Cornish said the timing would actually work in growers’ favour.
“We had a slow start to the cherry season this year in Tasmania,” he said.
“… Thankfully this delay will mean ideal timing for late January and early February Lunar New Year celebrations.”
The launch event was also a chance to thank Taiwanese importers and retailers for their ongoing support, Cornish said.
“I’d also like to say a massive thanks to our growers, who remain committed to advancing Tasmania’s cherry exports and enhancing the prominence of Tasmanian fruit in global markets,” he said.
The Tasmanian pest-free area is the only region in Australia permitted to export cherries to Taiwan.
