Coles Liquor has announced the finalisation of its acquisition of Federal Group’s 9/11 bottleshops and their transition to the Liquorland brand.
The buyout, initiated in February 2024, adds 20 new stores to Liquorland’s existing two locations in Hobart’s Eastlands and Glebe Hill shopping centres.
Coles Liquor say approximately 30% of the Tasmanian population now live within a five-minute drive of a Liquorland store.
The stores feature over 680 boutique wines, beers and spirits from more than 75 Tasmanian producers, including Lark Distillery, Devil’s Corner and Milton Estate.
Since the acquisition, Liquorland say they have also added more than 25 new Tasmanian suppliers to its network.
Six producers, including Moo Brew, Fox Fridays, Devils Distillery and Riversdale Estate Winery, are now selling their locally produced drinks on the mainland for the first time.
Coles Liquor Chief Executive Michael Courtney said the expansion of Liquorland marks a new era of value and convenience.
“Our dedicated team has worked hard to expand our presence across the Island in a short time and improve the shopping experience for locals, both in-store and online,” he said.
Greg Farrell, the Managing Director of Federal Group, last year said the sale of the 9/11 stores would allow his company to focus on reinvesting in their ‘wider hospitality and tourism assets.’
“9/11 has become an iconic Tasmanian business providing convenience, quality service and an extraordinary range of local, national and global products to Tasmanians,” he said at the time.
9/11 employed 174 Tasmanian staff at the time of the sale.
