Tasmanian fruit producers are taking steps to navigate increasingly volatile global markets, sending a delegation to Asia’s largest fresh produce trade show this week.
Fruit Growers Tasmania is leading a contingent of local growers to Asia Fruit Logistica in Hong Kong from September 3 to 5, seeking to secure new buyers and strengthen existing relationships during challenging times for international trade.
“The changing landscape of international trade continues to pose challenges for our industry,” said Peter Cornish, CEO of Fruit Growers Tasmania.
“Never in recent history has there been this level of turbulence, complexity and geopolitical tension.”
The global trade environment has been disrupted by a series of crises including the COVID-19 pandemic, ongoing conflicts in Ukraine and Gaza, trade sanctions and rising tariffs.
Four Tasmanian fruit businesses are sharing the Fruit Growers Tasmania stand – Aunita Cherries, Somercotes, Spreyton Fresh and Tamar Valley Fruits.
Reid Fruits and Hansen Orchards will also be present with separate arrangements.
The delegation will showcase Tasmania’s premium produce, including two unique apple varieties – Tiger Fuji and Rubigold – available for buyers to sample.
“Fortunately, as a small island we have a great deal going for us,” Cornish said.
“A stable and supportive government, a pristine environment with low pest pressure, mild growing conditions, long summer days, and plenty of clean water and rich fertile soils.”
Tasmania’s cherry exports alone generate more than $45 million during a brief six to eight-week harvest period each summer.
The state’s geographic isolation helps maintain its pest-free status, while upgraded logistics enable fruit to reach Asian markets within 72 hours of packing.
Competition at the trade show will be fierce, with 42 countries represented.
China has the largest presence, followed by the United States, with Australia ranking third in floor space occupied.
The state government is supporting the delegation as part of a three-year marketing and promotion investment to boost the state’s premium fruit sector in international markets.
