Eleven Tasmanian businesses have showcased their premium produce and beverages at one of Asia’s largest trade events in Singapore, securing valuable international connections in a bid to diversify the state’s export markets.
The FHA-Food & Beverage exhibition, held at the Singapore Expo from April 8-11, attracted more than 65,000 attendees from over 50 countries, providing a global platform for Tasmania’s artisanal products.
The strategy has already yielded results, with five Tasmanian businesses securing international trade deals at last year’s event.
For participating businesses, the expo provided tangible benefits beyond exposure.
“Partnering with Trade Tasmania at FHA this year has been a game changer for us with export into South East Asia,” said John Mann, International Sales Manager at Spreyton Fresh.
“Having direct access to buyers and importers, as a collaborative approach with the other local producers under The Tasmanian Brand has played a major part in our successful export journey.”
Adams Distillery co-founder Adam Saunders echoed the sentiment.
“The support that Trade Tasmania has given us to gain knowledge of the market and giving us direct contact with inbound buyers has been invaluable.”
The Tasmanian contingent included other brands like Bruny Island Cheese Co., Blue Hills Honey and Old Kempton Distillery, alongside companies represented by the Trade Tasmania team.
Tasmania has seen its export value of food and agribusiness products to Singapore increase by nearly 21% in the year to January, showing growing demand for the island state’s premium offerings.
Premier and Minister for Trade and Major Investment Jeremy Rockliff said the participation aligned with the state’s strategy to build resilience in export markets.
“We are supporting businesses to expand into new and emerging markets – ensuring our economy remains strong, competitive, and adaptable,” Rockliff said.
“Singapore is a key gateway to the broader Asian region and provides significant opportunities to promote our premium products to the world,” Rockliff said.
