Tasmanians munched their way through more than 66,000 packets of Cripps wraps last year and in doing so, helped keep one of the state’s busiest wildlife rescue services running.
Sales of Cripps Bakery’s William’s Original Wraps generated $6,676.20 for Bonorong Wildlife Sanctuary through a year-long deal that donated 10 cents from every packet sold to the Brighton facility.
The 66,762 packets sold between March 2024 and March 2025 have helped fund critical wildlife services at a time when injured animals are flooding into care.
Bonorong treats nearly 2,500 injured animals each year through its round-the-clock rescue service and wildlife hospital.
Treating each animal costs between $4,000 and $6,000 on average, with most spending about two weeks in care.
“These funds come at a crucial time and will help us support the operation of our critical wildlife services, including our 24/7 wildlife rescue service and wildlife hospital, which are facing higher demand than ever before,” Bonorong said.
The money will buy more than 600 litres of intravenous fluids, a two-year supply of medical oxygen and 60 blood tests for diagnosing complex diseases.
It will also fund 13 surgical procedures where pins and bolts are inserted into broken bones to get injured birds flying again and two enclosures to house small mammals and birds.
Customers also got something extra from the deal. They could collect coupons from the wrap packets, with six coupons getting them a free child’s entry to the sanctuary alongside a paying adult.
“Thank you so much to Cripps for choosing to support our mission to protect Tasmania’s precious wildlife,” Bonorong said.
