Tasmania’s accommodation sector has managed to maintain stable occupancy rates despite a quieter events calendar, with July 2025 figures matching those from the previous year.
According to Hospitality Tasmania’s latest report, statewide occupancy reached 62.92% in July, virtually unchanged from the 62.90% recorded in July 2024.
The consistent performance comes despite the absence of major drawcards that boosted numbers last year, including the Huon Valley Mid-Winter Festival, an AFL match and the Australian Hockey Masters tournament.
Hospitality Tasmania CEO Steve Old said the results demonstrated the state’s enduring appeal.
“July’s steady occupancy, achieved without headline events, shows the inherent appeal of Tasmania’s regions and the strength of our domestic market,” Old said.
“While marquee events are always welcome, consistency like this signals real success that Tasmania remains competitive and compelling even in quieter months.”
Room rates and yield also improved, reaching $205.69 and $129.41 respectively, with smaller cultural activities including Festival of Voices, Bicheno Beams and the Devonport Jazz Festival helping drive regional visitation.
The timing of school holidays provided an additional boost to intrastate and interstate family travel.
Northern Tasmania led regional performance with 72.75% occupancy, representing a 5.98% increase from last July, while the North West region improved by 4.87% to 46.42%.
The south recorded 70.18% occupancy, down 1.68% from last year, with the East Coast also experiencing a slight decline.
Old said continued investment in regional areas is vital to build on this foundation.
“We’ve seen what a single event can do to transform occupancy. Imagine what sustained investment and activation in regional areas could achieve. It’s good for jobs, good for communities, and good for Tasmania’s brand,” he said.
