Tasmania’s accommodation sector has recorded a 2% increase in occupancy rates for September compared to the same month last year, signalling a strong start to the spring season.
The state achieved an average occupancy rate of 69.9% in September, up from 67.94% in 2024, according to the latest Hospitality Tasmania Accommodation Report.
Average room rates rose by nearly $11 to $217.49, while yield climbed to $152.02.
Hospitality Tasmania CEO Steve Old said the figures reflected Tasmania’s growing reputation as a year-round destination.
“September has traditionally been a transitional month for our industry, so to see continued growth shows real strength in the Tasmanian brand and the appeal of our hospitality experiences,” he said.
The growth occurred despite a relatively quiet events calendar in September, with only the Junction Arts Festival in Launceston and the start of the National Hockey Masters in Hobart.
“We didn’t have a huge event calendar in September, but visitors are still coming for our food, nature and that authentic Tasmanian experience that you can’t find anywhere else,” Old said.
The north-west coast recorded the biggest year-on-year increase, with occupancy lifting 6.86% to 55.45%.
The north led all regions with 77.97% occupancy, up 4.71% year-on-year, while Hobart occupancy reached 76.64%.
The east coast saw a slight decline to 51.96% occupancy, down 1.55%.
Old said the September results followed the state’s second-best August on record.
“People are clearly booking ahead and spreading their travel across the seasons,” he said.
“Tasmania’s hospitality venues, accommodation operators and regional tourism providers have done a fantastic job building experiences that attract visitors beyond the peak summer months and these results show it’s working.”
“With a strong event calendar, new openings and Tasmania’s unbeatable local produce, we’re confident the rest of 2025 will continue this positive trajectory.”
