Banjo’s Bakery Café and SPEAK UP! Stay ChatTY are teaming up again this May for their 12th year of raising money and awareness for mental health across Tasmania.
The centrepiece of the campaign is a limited-edition Stay ChatTY donut, available in Banjo’s stores throughout May, with $1 from every donut sold going directly to the mental health organisation.
The partnership has raised significant funds over more than a decade, supporting mental health education and suicide prevention programs in schools, workplaces and community groups statewide.
Banjo’s chief executive Jessica Saxby said the campaign is about more than fundraising.
“Our stores are part of people’s daily routines, places where people connect, catch up and take a moment for themselves,” Saxby said.
“This campaign is about more than just raising funds, it’s about creating spaces where conversations can happen and supporting the wellbeing of our communities across Tasmania.”
SPEAK UP! Stay ChatTY founder Mitch McPherson said everyday environments play a key role in supporting mental wellbeing.
“Conversations about mental health don’t just happen because we tell people to have them,” McPherson said.
“They happen when people feel comfortable, supported and safe in the spaces around them.”
“When you bring that into everyday places like Banjo’s, it creates real opportunities for connection and helps normalise conversations in a way that feels natural.”
McPherson established Stay ChatTY in 2013 after his younger brother, Ty, died by suicide.
He’s spent more than a decade sharing his personal story of loss to encourage others to speak up and seek support during difficult times.
The organisation works to promote positive mental health and prevent suicide by delivering programs, training and community events to workplaces, sporting clubs and schools throughout Tasmania.
Banjo’s was founded in Tasmania in 1984 and has grown to more than 52 stores across five states, serving more than 6.3 million customers each year.
Throughout May, customers can support the campaign by buying a Stay ChatTY donut or making a contribution in store.
Both organisations are encouraging Tasmanians to get involved and help create a more connected, supportive community.
