AI infrastructure company Firmus has joined the Tasmania JackJumpers and Tasmania Jewels as their principal community partner.
The deal comes the same week Firmus was announced as a foundation major partner of the Tasmania Devils, signing a six-year sponsorship with the AFL club.
The club says the basketball deal will expand its community programs, fund equipment upgrades across the state and provide hundreds of kids-go-free tickets to Jewels games.
JackJumpers and Jewels CEO Trent Jacobs said the partnership was built on a shared commitment to Tasmania.
“As a club, we’ve had some incredible on court success, but it’s the support of Tasmanians that we’re most proud of,” Jacobs said.
“Firmus shares our commitment to investing in Tasmanians and together we will increase the positive impact of sport on our communities with this partnership.”
Jacobs said the club engaged with thousands of kids each year and the deal would let it do more, particularly in the regions.
He said that meant more time in areas like the west and east coasts, King and Flinders islands, the Tasman Peninsula and Huon Valley.
“We will also invest in equipment to help more Tassie kids enjoy basketball and give more young fans the chance to get to a game with kids-go-free tickets to Jewels games,” Jacobs said.
Firmus chief operating officer Cameron Hanson said he was proud to be part of the partnership on a personal level.
“I grew up watching Tasmanian sport bring people together and few teams do that better than the JackJumpers and Jewels,” Hanson said.
“Getting more kids through the door for free and more gear in their hands so they can actually play the game matters to us, it’s exactly the kind of impact we want to have.”
Hanson said Firmus wanted to help the club do more by backing its programs long term.
Firmus, founded in Launceston in 2019, builds the data centre infrastructure that powers AI systems.
Its data centre proposals have drawn opposition in Tasmania.
