Pulse Media Group privacy policy
Last updated October 15, 2026
About this policy
Pulse Media Group Pty Ltd (“Pulse”, “we”, “us” or “our”) publishes news and other content across Tasmania.
This policy explains what personal information we collect, how we use it, who we share it with, how we protect it, and how you can access, correct or delete it. It applies to all Pulse platforms, including our websites, apps (including the Pulse Tasmania app), digital portals, social media pages, broadcast services, mailing lists and data groups.
We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
If you have questions about our privacy practices, contact us at [email protected] or Pulse Media Group Pty Ltd, GPO Box 97, Hobart, Tas 7001.
What information we collect
We collect personal information only when it is reasonably necessary for our functions or activities, such as providing our services, improving them and marketing.
The information we collect may include:
- Information you give us, directly or through third-party services such as Google or Facebook sign-in, when you use or buy our products or services, subscribe or register, contact us, post on discussion boards, comment on our articles, give feedback or take part in surveys. This may include your name, email address, phone number, postcode, age, gender and any other information you choose to give us. If you sign in with Google or another service, we receive the details that service shares with us, such as your name and email address.
- Your activity in our apps and websites, such as the stories you read, save and search for. If you have an account, your saved stories and reading history are kept with it so they appear on each of your devices.
- Device and technical information, such as your device type, operating system, app version, IP address and device or advertising identifiers.
- Location information, either general (such as your postcode or the approximate location of your IP address) or precise (such as your mobile’s GPS location) when you use certain features and allow it. You can turn off location services in your device’s settings.
- Publicly available information, such as property information held by local councils.
Some of this information, such as IP addresses and device identifiers, may be personal information on its own or when combined with other information. We treat it accordingly.
If you choose not to give us information we need, some products or services may not be available to you or may not work fully.
Sensitive information
Sensitive information includes information about your health, racial or ethnic origin, political opinions, religious beliefs or sexual orientation. We only collect it with your consent, such as when you include it in a news tip, comment or survey response.
How we use your information
We use the information we collect to:
- provide the products and services you ask for, including your account, saved stories and notifications
- verify your identity and process transactions
- understand our audience and improve our services
- show advertising, including advertising tailored to your interests
- send you marketing and direct marketing, which you can opt out of at any time (see Your choices)
- detect and prevent fraud and misuse.
Who we share your information with
We may share your information with:
- related companies in the Pulse Media Group, which follow this policy
- service providers who help us run our services, limited to what they need to do their work. We require them to protect your information
- advertisers and partners, using aggregated or de-identified information such as audience reports. We do not sell your name or contact details to advertisers
- third parties when the law requires or allows it, or when you have given permission.
Our service providers include Google, which provides sign-in, analytics, notifications and advertising in our apps, and Hyvor, which provides comments. Google’s advertising tools may collect device and advertising identifiers to show and measure ads. You can reset or limit your advertising identifier in your device’s settings.
Information stored outside Australia
Some of our service providers store or process information outside Australia, including in the United States and other countries where they or their providers operate. We take reasonable steps to make sure they handle your information in a way consistent with the Australian Privacy Principles.
Content providers, advertisers and partners
If you deal with a third party through our services, such as by clicking an ad, their privacy policy may apply to your information.
Comments and posts
Comments and other content you post on our platforms, along with your name or username, are public. Anyone can see them and they may appear in search engine results. They may remain visible after you delete your account.
Cookies and similar technology
We and our service providers use cookies, software development kits (SDKs) and similar tools to collect information about how you use our services. This helps us understand what you read and are interested in, measure traffic, show and measure ads, and improve our services.
You can control cookies in your browser settings, including turning them off or deleting them. Our websites don’t require cookies, but turning them off may affect some features.
Your choices
- Marketing emails: use the unsubscribe link in any marketing email, or update your preferences in your profile in the Pulse Tasmania app.
- App notifications: turn them off in the app or in your device’s settings.
- Location: turn off location services for the app in your device’s settings.
- Advertising identifiers: reset or limit ad tracking in your device’s settings.
- Your account: view, change or delete your account and manage your subscriptions in your profile in the Pulse Tasmania app.
How we protect your information
We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access, change or disclosure, using industry-standard security measures. No service can guarantee complete security.
How long we keep it
We keep personal information only for as long as we need it for the purposes in this policy or as the law requires. We then delete or de-identify it.
Accessing and correcting your information
You can ask for access to the personal information we hold about you, or ask us to correct it. Contact us using the details below.
Deleting your information
You can delete your account at any time from your profile in the Pulse Tasmania app. This removes your account, your profile, and your saved stories and reading history from our systems.
Some information may not be removed straight away or at all, including:
- comments you have posted, which may remain public unless you ask us to remove them
- information we must keep by law, or to resolve disputes, prevent fraud or enforce our terms
- usage and advertising data already held by our service providers, which they keep under their own retention periods
- copies in backups, which are deleted over time.
You can also ask us to delete other personal information we hold about you. We will do so unless we need to keep it for one of the reasons above.
Automated decisions
We use automated systems to personalise the stories, notifications and ads you see. We do not use automated systems to make decisions that significantly affect your rights or interests.
Complaints
If you have a complaint about how we have handled your personal information, contact us using the details below. We will acknowledge it promptly and aim to respond within 30 days. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last updated. Changes take effect when we publish the updated policy on our website.
Contact us
Pulse Media Group Pty Ltd
Email: [email protected]
Post: GPO Box 97, Hobart, Tas 7001