The son of Jo Harris, a fierce Tasmanian cancer advocate who recently passed away, has launched a new streetwear brand alongside his mate Hugo Allison.
Lostedge.store officially went live at 5 PM today, and aims to “empower individuals to express their unique style”.
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$5 from every purchase will be donated to the S.H.E. foundation – the Tasmanian charity which Luke Harris’ mum Jo was a passionate supporter of.
Co-founder Hugo Allison said the brand uses “bold graphics and unique cuts” to provide a “fresh take on streetwear fashion”.
“Our brand is known for the high-quality construction and use of premium materials, making each piece not just a statement in style but also in durability,” he said.
