Tasmania’s accommodation sector has started 2024 on a high note, with a surge in bookings across the state following the post-Covid era.
The Tasmanian Hospitality Association’s (THA) ‘Hotel Occupancy Report’ for January has revealed that 85.56% of available rooms across the state were filled, marking a 2.6% increase from the same period last year.
THA Chief Executive Steve Old stated that this figure represented the fourth-highest January on record.
“We are thrilled to see such strong occupancy rates in January, reaffirming Tasmania’s position as a must-visit destination,” he said.
“No doubt the Taste of Summer, which extended into a second weekend this year, had an impact on drawing more people to the south, coupled with the array of activities and festivals on offer.”
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“These figures reflect not only the enduring appeal of our state but also the hard work and dedication of our hospitality industry in providing exceptional experiences for visitors.”
Following a record-breaking January in 2023, where 88.45% of rooms were booked, the northern region maintained momentum this year with a figure of 87.33%.
The median room rate to start the new year was $246.66, reflecting an $18 increase, while an all-time high average yield of $211.04 was recorded.
The industry is now focusing on increasing visitation numbers for what is expected to be a quiet winter, recently launching an offseason flight sale with Virgin.