Tasmania’s accommodation sector has started 2024 on a high note, with a surge in bookings across the state following the post-Covid era.
The Tasmanian Hospitality Association’s (THA) ‘Hotel Occupancy Report’ for January has revealed that 85.56% of available rooms across the state were filled, marking a 2.6% increase from the same period last year.
THA Chief Executive Steve Old stated that this figure represented the fourth-highest January on record.
“We are thrilled to see such strong occupancy rates in January, reaffirming Tasmania’s position as a must-visit destination,” he said.
“No doubt the Taste of Summer, which extended into a second weekend this year, had an impact on drawing more people to the south, coupled with the array of activities and festivals on offer.”
“These figures reflect not only the enduring appeal of our state but also the hard work and dedication of our hospitality industry in providing exceptional experiences for visitors.”
Following a record-breaking January in 2023, where 88.45% of rooms were booked, the northern region maintained momentum this year with a figure of 87.33%.
The median room rate to start the new year was $246.66, reflecting an $18 increase, while an all-time high average yield of $211.04 was recorded.
The industry is now focusing on increasing visitation numbers for what is expected to be a quiet winter, recently launching an offseason flight sale with Virgin.
