Tourists are flocking to Tasmania in record numbers, with new figures showing a significant increase in visitor spending.
The latest Tasmanian Visitor Survey results show visitors to the state spent $3.96 billion in the year to March 2023.
Premier and Minister for Tourism Jeremy Rockliff said this was a 59% jump compared to March 2019, before the pandemic.
“These fantastic results once again confirm Tasmania’s tourism industry is well and truly back in business, with visitors spending big as they experience what we have to offer,” the Premier said.
“This is the highest annual visitor spend on record for Tasmania, with the increased expenditure driven by domestic holiday visitors.”
Despite a halving of international tourists to 142,000 in the year to March, mainland visitors have more than made up for the loss by staying longer and spending more.
Rockliff said the figures show tourists are staying longer and spending more while they’re here.
“It’s also the first time a summer season in Tasmania has recorded over $1 billion in visitor spend for a December to February period, which is a fantastic result for local businesses over this important period.”
