Launceston’s James Boag’s Brewery Tours and Visitor Centre has been saved from closure thanks to a last-minute deal struck between the State Government and brewery owner Lion.
The in-principle agreement for $1 million in funding secures jobs and expands the tourist attraction, making it bigger and better than ever.
Premier Jeremy Rockliff visited the Centre this week, praising the importance of the brewery and visitor centre as a local cultural icon and vital part of the northern economy, attracting thousands of visitors a year.
The tour and centre directly employs 12 local staff and supports 120 in suppliers in its operations.
The funding will also support a targeted marketing strategy to promote the tour experience nationally, and Lion will offer anyone with a current Tasmanian Driver’s License free brewery tours for the next 12 months.
The proposal to close the visitor centre and tours were not put forward lightly and the response was an outpouring of immense passion for the continuation of our brewery tours and visitor centre experience.
The James Boag’s Brewery Director, Nathan Calman, said that the outcome is a win-win for the Launceston Community.
