Tasmanian mainstay beer Cascade Draught is getting a mid-strength option, with the new 3.5% beer now available on tap across the state.
The beer was officially launched at Cascade Brewery in Hobart on Thursday night and contains 1.2 standard drinks per schooner.
Cascade Brewery head of manufacturing Brendan Flanagan said the beer was developed after feedback from publicans and their customers.
“When we spoke with publicans across Tasmania, one message kept coming through loud and clear, customers wanted a local mid-strength option they could order at the bar,” he said.
“It’s a beer born from feedback from our local pubs and their customers, giving Tasmanians a mid-strength option without sacrificing the taste and character that’s made Cascade Draught a favourite for generations.”
The launch comes as Tasmania’s brewing landscape faces change, with Boag’s set to stop brewing at its Launceston brewery later this year.
Cascade’s new mid-strength beer gives drinkers another locally made option, while no-, low- and mid-strength beers now account for more than 30% of beer sales nationally, according to Cascade.
The 3.5% has a hop aroma, balanced malt character, crisp finish and familiar bitterness.
Hospitality Tasmania chief executive Steve Old said the beer gave customers more choice while retaining a connection to locally brewed beer.
“There’s something special about being able to walk into your local pub and order a beer that’s brewed right here in Tasmania,” he said.
“Having a mid-strength option from a brand as iconic as Cascade gives patrons more choice without losing that connection to a beer that’s been part of Tasmania’s story for generations.”
Premier Jeremy Rockliff said Cascade was a much-loved Tasmanian brand.
“Cascade is a treasured Tasmanian brand and for good reason, its legacy and contribution to the history of Tassie is legendary,” Rockliff said.
“Cascade’s continued investment to support local jobs should be celebrated, because it ensures Tasmanians for generations can continue to enjoy this locally-brewed beer.”
The new beer is also available in 30-packs of 375ml cans from Tasmanian independent bottleshops, selected pubs and the Cascade Brewery Bar.
