‘Fit for a queen’: Tourism Tasmania’s clever new campaign celebrates Hobart-born Queen Mary
A light-hearted new advertising campaign, launched off the back of Sunday’s proclamation that saw Tasmanian-born Princess Mary become the Queen of Denmark, is expected to boost the number of Danish tourists visiting the state. Tourism Tasmania secured the full-page ads in both Melbourne’s The Age and the prominent Danish newspaper Politiken, cleverly showcasing Tasmania’s scenic […]
Mon Jan 15, 2024 - 2:45pm