The end of beer production at Boags Brewery in Launceston is being seized on by independent brewers as a chance to shift Tasmanian drinkers toward locally owned alternatives.
James Breheny, director of Breheny Brothers Brewery, said the closure should prompt consumers to think about where their beer money ends up.
“The loss of brewing jobs at Boags is a reminder that ownership matters,” Breheny said.
“If Tasmanians want to support local jobs, local investment and local communities, now is a great time to switch to Australian-owned, Tasmanian-brewed beers.”
“When you buy from independent local brewers, you’re helping to keep jobs in Tasmania and profits in Australia.”
A 2024 independent brewing industry economic report estimates Tasmanian independent brewers indirectly supported the employment of 1,593 people and added $139 million to the community.
Breheny said Tasmania’s independent brewing scene is thriving and offers plenty of high-quality options.
“There has never been a better selection of locally brewed beers available,” he said.
“Brands such as Moo Brew, Hobart Brewing Co, Breheny Brothers Brewery, Deep South Brewing, Shambles Brewery, Du Cane Brewing, Albert Brewery and T-Bone Brewing are all producing outstanding beers right here in Tasmania.”
“These businesses employ local people, support local suppliers and contribute directly to our regional economies.”
He said many consumers don’t realise how much of Australia’s beer market is controlled by overseas companies.
“The Australian beer market is dominated by Japanese-owned brewing giants Asahi and Kirin, which between them own many of Australia’s best-known beer labels,” Breheny said.
“Industry estimates suggest that up to $1 billion in beer profits leave Australia each year.”
Breheny said the Boags closure should spark a wider conversation about the future of Australian-owned brewing and manufacturing.
“This is about more than one brewery,” he said.
“It’s about ensuring Tasmania retains a strong, sustainable and locally owned brewing sector for future generations.”
He said the $1 million grant that premier Jeremy Rockliff said Lion Australia will return, should be reinvested in Tasmania’s brewing industry.
Rockliff said the funds would be “reinvested in the Launceston community”.
“We will be working with locals on how to best reinvest that money in the north,” he said.
